According to Bell Flavors & Fragrances, Inc., "the following top 10 fragrance profiles will drive the market in 2008 and 2009:

1. White floral, tuberose, gardenia
2. Island tropics
3. Ambery blends
4. "Eco-conscious” green natural aroma
5. Cocktails, ester profiles
6. Grains (rice, wheat, popcorn)
7. Patchouli, retro, musk
8. Iris notes (women)
9. Orange blossom notes (men)
10. Vetiver, woody notes (men and women)"