According to Bell Flavors & Fragrances, Inc., "the following top 10 fragrance profiles will drive the market in 2008 and 2009:

1. White floral, tuberose, gardenia
2. Island tropics
3. Ambery blends
4. "Eco-conscious” green natural aroma
5. Cocktails, ester profiles
6. Grains (rice, wheat, popcorn)
7. Patchouli, retro, musk
8. Iris notes (women)