| Smells like teen spirit… or retail success | |
| By brice on9/16/2008 11:49 AM | |
| Story by: Lauren Heist (Furniture Style)
If you love the smell of success, take a whiff of this: A good smelling store can actually prompt shoppers to spend more.
According to Harald Vogt, Chief Marketer at the Scent Marketing Institute, scientific studies have proven t ... |  | | Comments (0) | More... |
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| Sensory Branding Considered a "Leading-Edge Consumer Marketing" Technique | |
| By brice on9/16/2008 11:29 AM | |
| DUBLIN, Ireland, Sep 16, 2008 (BUSINESS WIRE) -- Research and Markets (http://www.researchandmarkets.com/research/f87142/consumer_marketing) has announced the addition of the "Consumer Marketing 2009" report to their offering.
Over $1 trillion is spent annually on consumer marketing. Of this amount, approximately 25% is for media advertising, which for over a decade RKMA has assessed in its annual Entertainment, Media & Advertising Market Res ... | | | Comments (0) | More... |
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| Chocolate Chip Scent Prompts Expensive Sweater Purchases | |
| By brice on6/16/2008 11:50 AM | |
| | Exposure to something that whets the appetite, such as a picture of a mouthwatering dessert, can make a person more impulsive with unrelated purchases, finds a study from the February 2008 issue of the Journal of Consumer Research. For example, the researchers reveal in one experiment that the aroma of chocolate chip cookies can prompt women on a tight budget to splurge on a new item of clothing. | | | Comments (0) | More... |
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| Scenting the Simpsons | |
| By brice on5/28/2008 5:15 PM | |
|  "We stand before the two-story-high clown head. Krusty beckons us to enter the mouth, which doubles as the entrance to Krustyland, the fictional theme park that's the centerpiece of the Simpsons Ride, the just-opened $30 million attraction at Universal Studios."... Read the a ... | | | Comments (0) | More... |
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| Forbes Focuses on Fragrance | |
| By brice on5/28/2008 1:52 PM | |
| Forbes magazine recently printed an article which focused on the advantages of implemeting a Scent Marketing strategy. "If you have a brand, it better have a scent." Read the article HERE. | | | Comments (0) |
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| TIME for Scent Marketing | |
| By brice on5/28/2008 11:28 AM | |
| An article discussing the use of fragrance in retail spaces. Time Magazine says, "Researchers say a smell can effect a shopper's behavior. So stores are trying to cash in on what the nose knows." Read the article HERE. | | | Comments (0) |
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| ScentAir on NBC's Today Show | |
| By brice on5/28/2008 11:11 AM | |
|  ScentAir's scent delivery systems create pleasant ambient scent environments for many hospitality and retail establishments. Marketers are beginning to harness the power of scent and many are utilizing ScentAir's ScentWave machine to help communicate their unique ... | | | Comments (0) | More... |
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